Scottish launch for Beat the Street in 2019
Thousands of people are set to get moving in Scotland as the first Beat the Street programmes of 2019 begin later this week.
On Friday 15 February, Beat the Street will be coming to the towns of Lanark, Rutherglen, Barrhead and Newton Mearns. Delivered on behalf of South Lanarkshire Council and East Renfrewshire Council, both games aim to increase levels of active travel by getting people to walk and cycle more around their local area.
The games — running until 29 March — will challenge residents to see how far they can travel in return for points and prizes. Participants in Beat the Street tap contactless cards and key fobs against sensors called Beat Boxes — these track their journey and reward them, their school or workplace with points.
The two games in Scotland are the first Beat the Street programmes of 2019 with subsequent schemes set to be launched in Blaby District, Leicester and East Northamptonshire later in Spring.
Dr William Bird, CEO and Founder of Intelligent Health, said: “We’re really exciting to be returning to Scotland for our first Beat the Street programmes of 2019, our last game in Scotland was in Dumfries where around 25% of residents participated.
“This year is set to be very exciting for Intelligent Health — we will be working with Sport England to expand Beat the Street across England and are set to reach our one millionth Beat the Street player. We will also be encouraging people to become healthy and active in new and exciting ways through our social prescribing tool and patient engagement programme in Newham.”