Positive results from the Beat the Street Clay Cross report


The Beat the Street game that took place across the Clay Cross area has been hailed as a great success according to a new report.

Beat the Street took place over four weeks in October and November 2020 and was delivered by Active Derbyshire and North East Derbyshire District Council, funded by the National Lottery via Sport England, and managed by Intelligent Health. A total of 2170 people took part and together walked, ran, cycled, rolled and wheeled 9,700 miles across the game area of Clay Cross, North Wingfield, Tupton, Grassmoor and Holmewood.

During registration 36% of adults reported themselves as inactive — that is, did physical activity on zero to one day a week. After Beat the Street, the proportion of adults reporting being inactive decreased from 36% to 22%, and the proportion reporting undertaking 150 minutes or more of exercise a week increased from 56% to 72%.

For children, 71% of less active children became active, reaching the CMO’s recommendation of 60 minutes a day.

Feedback from children:

“It helped me to be more active than usual and it helped me get out more.”

“I enjoyed walking, seeing different places and I got to play on new parks in between Beat Boxes.”

“It helped me exercise with all of my family. We packed a bag and cycled to the majority of Beat Boxes. Really enjoyed it.”

“We have been out and about as a family, whatever the weather.”

Feedback from adults:

“It helped me make more of an effort to walk my children to school. We also made more of an effort over the weekends too and both children enjoyed it.”

“We went out for a walk most days to Beat the Street and found places we didn’t know existed.”

“It raised my physical activity and made my mental health better as I was running with my kids’ running team and could see their enjoyment.”

“Beat the Street has been such a great a motivational tool; we’ve really enjoyed walking to get points.”

North East Derbyshire District Council Cabinet Member for Leisure, Councillor Jeremy Kenyon said, “Beat the Street really was the talk of the town for the four weeks and has a hugely beneficial impact on people’s lifestyle habits. With COVID-19, it’s more important than ever that we find ways to help people get fitter and more active.

“Beat the Street has had a powerful impact on mental health too, and given people a real sense of purpose while things have been difficult.”

Stuart Batchelor, Strategic Director at Active Derbyshire, said: “Being active is really important for physical and mental health. During the current restrictions this needs to be done locally and we hope that Beat the Street Clay Cross helped people to recognise that walking is a simple and easy way to stay active in their own communities.”

The Beat the Street Clay Cross game was one of four smaller games that took place in autumn 2020 and were run by active partnerships.


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