Intelligent Health launches most ambitious set of programmes yet

Intelligent Health are set to kick off their largest and most ambitious set of Beat the Street games so far this Autumn.

From September to November, Intelligent Health will be delivering seven Beat the Street programmes in four countries covering a combined population of 1.2 million people.

Intelligent Health will also be delivering their biggest Beat the Street programme yet in Northern Ireland covering an area of 370 square miles and a population of more than 670,000 people. Beat the Street Northern Ireland is being funded by The National Charity Partnership — a partnership between Diabetes UK, the British Heart Foundation and Tesco.

Beat the Street will be returning to Terni, Italy as well as Hounslow for its third and biggest game in the borough. New programmes will feature in Manchester (Salford), Southall, Sudbury & Great Cornard, and back up to Stranraer, Scotland. More than 10% of the population are expected to engage with Beat the Street across all seven areas.

Katherine Knight, Marketing Director, said: “Intelligent Health’s mission is to build active communities across the world so we are really excited to be bringing Beat the Street to so many people this Autumn. Beat the Street’s popularity is thanks to the fun, free and simple game at its core. The long term success is empowering people to have more active lifestyles and the data we receive shows we are really making a difference.”

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