Intelligent Health to launch largest Beat the Street initiative yet

Intelligent Health is set to deliver their largest Beat the Street programme so far with the announcement of the first ever initiative in East Sussex.

Beat the Street East Sussex will see Intelligent Health’s hugely successful community health initiative span close to 700 square miles across the county of East Sussex. The programme will see thousands of residents from major towns such as Hastings and Eastbourne, as well as from rural villages and communities take part in a county-wide challenge to see who can walk, run or cycle the furthest.

The programme — which is being delivered on behalf of East Sussex County Council, Hastings and Rother CCG and Eastbourne, Hailsham and Seaford CCG — will also see Intelligent Health further develop its evidence and insight with unique focuses on improving physical activity levels among the elderly and children.

Beat the Street in East Sussex is a key contributor to addressing obesity and embedding prevention across the system through the place based transformation programmes in East Sussex — East Sussex Better Together which brings together prevention work, primary and community care, social care, mental health, acute and specialist care and Connecting 4 You , a new programme to address the specific needs of the population in the west of East Sussex established to meet the challenges in delivering sustainable NHS and social care services in this area.

Dr William Bird, CEO and Founder of Intelligent Health, said: “Our upcoming project in East Sussex is hugely ambitious covering various towns across an entire county. With the game simultaneously spanning both urban and rural communities, this initiative is a sign of how far we have developed as an organisation, as well as the strength and versatility of our Beat the Street programme at building active communities.”

Cynthia Lyons, Acting Director of Public Health said: “We are hugely excited to be bringing Beat the Street to East Sussex this summer. This mass participation approach has proven to be incredibly successful in the UK and worldwide in transforming the health of whole communities, and sits well as one of the strands of our ambitious whole system scale and pace approach to transforming health outcomes for local people.”

The Beat the Street live game will be running in East Sussex from 7 June until 26 July 2017 with further activities and events continuing in the following months to keep residents active.

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