Intelligent Health helps put physical activity at the heart of new vision for the West Midlands

An exciting and ambitious new plan to increase physical activity in the West Midlands is being developed with the support of Intelligent Health.

‘West Midlands on the Move 2016-30’ is being created by the newly vested West Midlands Combined Authority to increase physical activity levels across the region. The aim is to deliver economic growth and improve the health and wellbeing of the population.

The West Midlands Combined Authority is made up of twelve local authorities and three Local Enterprise Partnerships working together on decisions relating to economic growth, transport and housing.

Martin Reeves, Chief Executive of the West Midlands Combined Authority said “Intelligent Health’s input has been vital in developing our Physical Activity strategy and bringing together a great series of partners to support the delivery. Over 30% of the West Midlands population is inactive and our vision is to improve the quality of life of everyone who lives and works in the West Midlands. The knowledge and evidence that Intelligent Health is providing will establish the foundations to help the people in our Combined Authority to reach their full potential.”

Dr William Bird, CEO of Intelligent Health, said: “We are honoured to be involved in improving the health and wellbeing of people via the West Midland Combined Authority’s new Physical Activity Strategy. It is a fantastic opportunity to really embed the importance of moving for the physical and mental wellbeing of individuals. A physically active community is also a safer, happier place and one where we would all want to live. We are relishing the opportunity to work with a such a committed group who are determined to deliver real and lasting change to the region.”

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