Intelligent Health understands how bringing people together and giving individuals a sense of purpose creates a more vibrant, social and healthy community.
Building active communities is essential to transforming the health of thousands of people across the UK and worldwide which is why we create campaigns that the whole community can take part in. On average, at least 10% of people in a community will take part in Beat the Street.
Every community is unique and our engagement approach is tailored to each area. Whether it is speaking to residents at a Gurdwara in Southall or encouraging Police Community Support Officers to cycle across Tendring — Intelligent Health ensures that our campaigns are at the heart of every community.
Paths For All have funded the programme with councils in Scotland to transform active travel and bring communities together.
Watch what happened when Beat the Street came to East Kilbride:
Beat the Street in Sheffield in the summer of 2021 was the largest ever Beat the Street programme with more than 11% of the population (518,000) taking part. A total of 60,187 participants walked, jogged, ran, cycled, scooted and rolled a total of 452,870 miles between them during the course of the six-week game between 16 June and 28 July.
The initiative was bought to the city by Move More and Sheffield City Council and delivered by Intelligent Health with funding from the National Lottery, Sport England and local partners. Move More is the physical activity strategy for Sheffield, which aims to create a healthier, happier and more connected Sheffield.
Move More is an umbrella partnership which brings together local stakeholders, with a shared vision, to help build the profile of the role of physical activity and empower local projects and communities to create change. The strength of Move More lies in the buy in it has from partner organisations and leaders across the city who can champion the vision. Each Year Move More champion and deliver a different campaign aimed at engaging as many people as possible in physical activity. Beat the Street was the campaign for Move More Month in June 2021.
The programme set out to increase active travel, help community cohesion and also increase physical activity levels in both adults and children, with a particular focus on addressing health inequalities.
Watch the video here
The Beat the Street game took place in Taunton, Somerset, in the summer of 2021, delivered by Somerset Active Sports Partnership. This video shows how different organisations worked together to get the community active:
We pride ourselves on our ability to engage with the most hard-to-reach people including elderly, disabled or socially isolated residents. Retired members of Banham Drive in Sudbury found that Beat the Street helped connect them with their community:
“New parts of the town have also been discovered as we’ve meandered between boxes and shared with each other different routes to take. New friendships have been made in the Drive, and new acquaintances made on some of the organised walks by the Beat the Street team and Council.”
By inspiring thousands of residents to get moving and explore their area we can transform entire communities. It’s no wonder players report that ‘feeling part of the community’ is one of the main things they got out of playing Beat the Street.