Beat the Street in shortlist for two London Sports Awards
Intelligent Health’s Beat the Street East London walking and cycling competition has been shortlisted for the London Sport Awards 2015 in two categories — the Make it Easier Award and the Resources award.
The competition was held in Tower Hamlets, Newham, Waltham Forest and Hackney in September and October this year. More than 22,000 people took part, walking nearly 104,000 miles in seven weeks.
The competition was funded by the National Charity Partnership, a collaboration between Diabetes UK, the British Heart Foundation and Tesco as part of its aim to support and transform the lives of 40,000 families in the UK.
Beat the Street centred on the Queen Elizabeth Olympic Park and players walked, ran or cycled around the area. The area was turned into a real-life game and players’ journeys were recorded via cards which are tapped on sensors called Beat Boxes.
The Make it Easier Award recognises outstanding achievement in assisting Londoners find the right activity, stay in it, and achieve their potential while the Resources Award is for organisations that have made the most out of investment, either in funding or value in kind.
Intelligent Health founder and CEO Dr William Bird, said: “We are honoured to have been nominated for the London Sport Awards.
“Beat the Street East London created a real buzz in the four boroughs and as a result, many people and communities are now committed to making physical activity an integral part of their lives.
As the new sport strategy released today mentions it is vital that everyone is supported to get active and that’s what Beat the Street is all about.”