Beat the Street is a great example of travel ‘gamification’

As news of Beat the Street travels around the world, Barbara T.H. Yen, a Research Fellow at Urban Research Program, Griffith University discusses how ‘gamification’ can help incentivise behaviour to encourage active travel rather than other transport options.

In the article, ‘How ‘gamification’ can make transport systems and choices work better for us‘, Barbara describes how Beat the Street’s game mechanic increases physical activity levels and encourages communities to consider a more active way to travel around.

Click here to read the article in full. Find out more about Beat the Street here.

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