Wolverhampton set to launch Beat the Street challenge!

February 2016

People in Wolverhampton are being urged to team up and Beat the Street in an exciting new walking challenge being launched this month.


Beat the Street is a seven-week walking and cycling challenge in which residents can collect points for the number of miles they travel on foot or bike. Everyone can take part with prizes for individuals and their teams up for grabs, including a share of £5,000 worth of prizes for the teams that travel the furthest during the challenge.


The challenge, which has been launched by the City of Wolverhampton Council’s Public Health team as part of its Call to Action to tackle the growing obesity epidemic facing the city, has been a massive hit when it has been staged in other parts of the UK and America.


The game takes place from Wednesday 24 February until Wednesday 13 April, 2016. To play, people should pick up their Beat the Street card from a range of venues, including their local library, leisure centre, community centre or Wolverhampton Art Gallery, and register online at www.wolves.beatthestreet.me.


To log their journeys, players simply tap their card against two of the 190 or so special sensors, called Beat Boxes, which will be placed on lampposts across Wolverhampton.


Tapping the card against the nearest Beat Box at the start of their journey, and another at the end, will calculate the distance travelled. Points are awarded and recorded against the card and will go towards their individual and team total and towards the city’s overall challenge total.


Players can monitor their progress by logging on to the Beat the Street website and top scorers — including teams and individuals — will be in the running for some great prizes.


As well as individuals and families, schools in Wolverhampton are being invited to take part with pupils, staff and parents joining forces to Beat the Street, while voluntary organisations and businesses large and small are also encouraged to form teams and enter the challenge.


Councillor Sandra Samuels, the City of Wolverhampton Council’s Cabinet Member for Public Health and Wellbeing, said: “Beat the Street is a hugely exciting programme that has really got people involved wherever it has taken place.


“We’re very excited about it coming to Wolverhampton this spring as it will encourage local residents and families to become more physically active whilst also having great fun at the same time.”


Beat the Street is run by Intelligent Health and founder Dr William Bird said: “We want to see adults and children across Wolverhampton getting involved and really enjoying the game.


“Walking is one of the easiest and most cost-effective ways of getting fitter and healthier and Beat the Street has been designed to ensure that people really get the most out of it, from meeting people on the streets and exploring their local area through to improving their health and wellbeing.”


Anyone interested in taking part in Beat the Street should click onto www.wolves.beatthestreet.me, www.facebook.com/BeattheStreetWolves or www.twitter.com/BTSWolves to find out more, with registration opening soon.

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Beat the Street wins gold at London Sport Awards!

January 2016


Beat the Street East London, funded by the National Charity Partnership, has won the Resources award at the 2016 London Sport Awards –


Intelligent Health’s East London Beat the Street project has won an award at the London Sport Awards, held at Lord’s Cricket Ground on Thursday, 21st January. Funded by the National Charity Partnership between Diabetes UK, the British Heart Foundation and Tesco, the community walking project helped over 20,000 people in four boroughs collectively walk an amazing total of 103,958 miles in autumn last year.


The award category recognised Beat the Street as an innovative approach to utilising investment and resources to get more Londoners active. The East London Beat the Street competition was held in the London Boroughs of Tower Hamlets, Newham, Waltham Forest and Hackney in September and October last year. More than 22,000 people took part, walking nearly 104,000 miles in seven weeks. Beat the Street East London centred on the Queen Elizabeth Olympic Park and players walked, ran or cycled around the area. The area was turned into a real-life game and players’ journeys were recorded via cards which are tapped on sensors called Beat Boxes.


The National Charity Partnership announced the launch of the East London Beat the Street project in September, in response to new figures which revealed that very few Londoners actually know how much activity their children should be doing. Three quarters (75%) of these parents completely underestimated the amount of exercise their child needs. Tesco is committed to raising £30 million over a three year period, to help fund Partnership projects, like Beat the Street, aimed at lowering people’s risk of Type 2 diabetes and heart and circulatory disease, and the vital and ongoing work of both charities. East London is the first of six areas where the Partnership will be funding Beat the Street over the next two years.


Babs Evans, Head of Prevention for the National Charity Partnership commented; “Being inactive can lead to a multitude of health problems for children, including an increased risk of developing Type 2 diabetes and heart and circulatory disease in later life.


“We are delighted to see that Beat the Street has already had such a fantastic impact on the health of thousands of families in East in London in its first year. We will be returning to the area in 2016 and hope to inspire even more people to see how fun and easy walking around the local area can be. Walking for just 10 minutes a few times each day can help improve health, quality of life and wellbeing.”


Intelligent Health founder and CEO Dr William Bird, added: “With fantastic feedback from the local community in the four boroughs during and after Beat the Street East London, to have won a London Sport Award really is the icing on the cake.


“We are all thrilled to have won this award as recognition of the impact that Beat the Street can have on an area in terms of increasing the levels of physical activity, community engagement and the local environment.”


For more information about the National Charity Partnership visit www.tescocharitypartnership.org.uk


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Dr William Bird and Alex Davis collecting the London Sport Award

How to stay motivated to meet your fitness goals

January 2016



  1. Don’t worry about waiting for New Year to start your workout. Decide what you want to achieve and then plan the steps will help you get there. You don’t need to wait until the New Year, this is something that needs to be done frequently to ensure your goals will help you reach your target.
  1. Do whatever exercise you enjoy — it’s best to stick to something simple that doesn’t require fancy equipment, such as walking. Walking is free and requires nothing but a comfortable pair of shoes. It can be incorporated into your daily routine and just 10,000 steps a day will help you start to see an improvement in your fitness before long.
  1. Encourage friends to accompany you. It’s always more fun if you exercise with friends and family. Walking with a friend often means you have time to have an uninterrupted conversation.
  1. Little and often. It takes 66 days to form a habit. Set realistic goals that are achievable such as walking for 10 minutes at a time and building to at least 30 minutes a day and build up slowly.
  1. Reward yourself —just think about the way you train a dog! Reward the positive behaviour with little treats rather than beating yourself up if you don’t achieve your goals.
  1. Look back. Look how far you’ve come. Sometimes, when you’re making gradual progress, you don’t realise just how your positive behaviour is helping.
  1. Recognise that there are some days when you just won’t be able to do everything you intended. Don’t beat yourself up, just have a short break and try again the next day.
  1. Find the best time of day that suits you. If you’re not a morning person and your energy levels are low early in the day, then don’t choose that time to exercise.

More tips including contributions from Dr William Bird can be found in the Independent article here: www.independent.co.uk/life-style/health-and-families/features/new-years-resolutions-9-ways-to-stick-to-your-exercise-regime-a6794561.html


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