12,000 participants in Beat the Street Derby on day one of the physical activity game!

Launch of Beat The Street Derby.
Rammie and Beattie at Derby County Football club, Pride Park Stadium Derby.

Intelligent Health’s latest Beat the Street campaign in Derby is off to a flying start this week with more than 12,000 people already signed up by the end of the first day.

A socially-distanced kick-off event was held at Derby City Football Club with mascot Rammie and the Beat the Street Beattie to launch the game, preceded by launch events at Chellaston Junior School and St Martin’s School.

Beat the Street is being delivered by Intelligent Health and is funded by the National Lottery and Sport England on behalf of Move More Derby and Derby City Council.

Owen Swift, Physical Activity & Sport Manager at Derby City Council, said: “We all know walking is beneficial for mental and physical health. We were born to walk and to explore too. Using our feet to take ourselves outdoors provides the perfect reason to give our brains and eyes a rest from the phone or computer and to experience the real environment that surrounds us.”

For more information, click onto www.beatthestreet.me/derby or follow @BTSDerby on social media.

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